But nothing worked.
And when I told my peers and “old school” mentors about this, they told me to “Do more podcast interviews” and “Write more blog content”.
They said I just wasn’t marketing “hard” enough.
But those things only gave me more anxiety… adding more work to my plate with almost nothing to show for it…
If I’m being honest, I started to wonder if I’d made the right decision shutting down a multimillion dollar business to become a full-time coach.
Then one day, by a stroke of pure luck, my friend and business partner Bedros Keuilian gave me a piece of advice that would change my life forever.
“Dude” he said, “You’re marketing your services the old way. Instagram is where all of the best buyers are today. Go create an account and start pushing hard there. It’s working great for me.”
Now… I wish I could say that I immediately took action on his advice, launched my account and the rest was history.
But the truth is, I stubbornly ignored him for almost a year.
I convinced myself that Instagram “wasn’t for me.”
And I used every excuse in the book to do it…